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Alianza is a complex typographic system wich includes three different but complementary styles so far: Slab, italic and script, with nine weights each one; plus three sets of ornamental fonts: labels, negative labels and ornaments.
The soul of the family is a slab feeling applied judiciously to the italic and script styles to make it coherent with the whole system.
Each style has three sets of figures: Proportional lining, tabular lining and old style.
You can mix the three styles in a single piece to obtain more expressive results without worring about the uniformity and complementing the design by using the ornamental sets.
Available for purchase at
In the processing of rehabing this sign that marks the infamous WRECK bar in Lake Elsinore, CA. The sign has been here since the early 1960's and pretty much matches the decor of the bar (which has also been the same since the 1960's.... I think there are customers who have been in here since the 1960's!..). Would like to see if matching font could be found to use in further fundraising media to go towards work being attempted in creating a mural on the facade and sides of the building depicting scenes of the historic Elsinore Grand Prix Motocycle Race (see the film "On Any Sunday") Thanks for any help or clues!