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Good day everyone,
I have been considering a realign of my families brand for a few years, and the legibility of the current logo has recently been discussed and not being ready for moving into a larger market, which we are considering.
I am an amateur at this, and before I go stumbling through this process, I was wondering if you all had any suggestions on where to start.
This is what I am starting with: http://i.imgur.com/gsk45Dz.jpg
I would be glad to have your opinion concerning the Neue Frutiger 1450 released by Monotype. I've also seen that they have published an article : "DIN 1450 – the German standard on legibility of texts" which could be seen as a marketing argument to justify, and sell this 1450 serie. (Maybe I'm wrong?).
I've seen some tough feedbacks on Twitter today by some weel known and hi-skilled type designers :
The typeface Frutiger myth was just devastated by a marketing trick today.
Just finished a redesign of Pixilate, my small foundry with mostly handwritten/handdrawn fonts. It is now mobile and tablet friendly and uses a friendlier system for purchases. I also released Bellota, an open source (OFL) display sans.
Feedback is welcome on both site & fonts. :)
My alma mater (George Washington University) recently hired two very expensive firms to redesign its logo and "visual identity." The new design features sans-serif font and a digital portrait of George Washington. A vast majority of students and alums (like myself) dislike it, while the school's administration loves it. What are your thoughts on the redesign (and use of sans-serif), everyone?
Here's the old look:
Please can someone urgently (or as quickly as posible) let me know what the font is used for RIVER ISLAND's new branding?
The FCC just relaunched their web presence with a new BETA site yesterday. Interestingly, there is a very nice general tightening up of the brand across the board, and they are utilizing Trade Gothic Extended quite prominently.
I'm curious if any code ninjas could let us know how they are pulling this off ?
I do not like change (must be my sign — Taurus), esp. when it is imposed on me in a high frequency. Like the changing colours in the design here. The original scheme just works, guys. Let’s keep it that way.
Although so familiar, it's one of those that I can't put a finger on—the italic that Ken Leung used in his proposed redesign of the Vanity Fair wordmark.
The first time I saw the original Maple Pictures logo I knew the $12.50 I'd spent was worth it, even if the movie was a piece of piss. The way the animation rotated and the tree rings formed the letters just struck a chord in me.
AND THEN THIS HAPPENED!
What in the hell were they thinking? What does this say other than we typeset some letters and put a box around them?
I have started this thread hoping to see you add other logos/branding that were redesigned so poorly that you're left wondering "How did this happen?"
Is this logo well designed? Is this logo poorly designed and why. Do you think that it should be redesigned?