I am working on an article about how to explain to clients why fonts and typography matter.

I have amassed a good array of facts, arguments and analogies over the years (though I always welcome more). What I’m really looking for are some good anecdotes about clients questioning the value of typography and fonts, and the dialogue you had with them. Is this a frequent or perennial problem for you?

To be quoted in the article it would be helpful for me to have your real name, and where you are based.

Regards,

T