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I am making a logo for a friend who is starting a business in investment consultancy. They are two partners. Young people, smart and openmined.
They wanted to get dynamic, modern but serious looking at the same time. Also trustworthy with elegant or luxurious touch. They don t want any tag line explaining the business which I think is a shame.
Def. not an easy task. I ve been busy with it for 3 weeks. All should be ready in a week and I am just stuck with too many ideas! All is explained in the entouchments. Thank you for feedback! A d really appretiate it.
This is my first attempt at an identity project, and not having proper graphic design (much less typographic) training under my belt, I would really appreciate some feedback from more discerning eyes!
The "client" is a technology startup, looking to make sense of financial networks. The goal of the identity therefore is to convey the idea of innovation, and data connections on a global scale.
I'm unsure about the proportions here, but my main conundrum is that I would like for the text and the graphic to have a visual relationship, e.g. echo each other in some small detail of form (I'm thinking United Airline's original logo by Pentagram here...) Any suggestions? I'm also afraid that it looks really boring.