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I am designing a brand that will rarely, if ever, be used in print. Screen legibility is crucial. It's hard to explain the context but think "Audi meets The Economist" or something like that.
Web-fonts in high volume destroy loading time to a degree that I can't tolerate, so keep in mind that I need a body font that is a system font and doesn't kill the branding.
Originally I had almost decided on Bodoni and Gotham in various weights (Helvetica as a body font) which was a nice pair, on paper. I have since arrived at Gotham Narrow with Times.
Bodoni Bold had caps, punctuation, and numbers that I loved, but as an on-screen font it made me lose sleep. Gotham Narrow/Times is amazingly legible, but seems a little dry as a brand pair. Or does it?