Ad Copy


I have a question regarding the Font Family Futura - in particular the font Futura XBlkCn BT.

To be more precise I want to know if this font is allowed to use in Logos etc.?

I am literally searching the hell out of google to find a proper answer for this, unfortunately not with a satisfying answer. What I found out until now is that the font family from futura is not per definition protected for any use in a logo or a corporate identity. According to my research futura itself is "public domain", which means (at least in my understanding) that this font should be free for corporate use or did I understood that wrong?

Actually I am a bit concerned since a friend of mine informed me that the brand "Absolut - Vodka" is using a similar font for their corp-identity.....

What's everyone's opinion: bullet points vs. paragraph ad copy? I'm talking about a full page ad here, and meaningful communication with the reader. Are bullet points boring? Is paragraph-style copy too intimidating to read? Does it depend on the situation?

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