need your help guys, what's the font for GAP, la senza, next, bebe and braun buffel? thanks a lot!

Hey all_

Does anyone know what the font in the attached Gap ad (BE BRIGHT?) Love the lines. Thanks!

I would be curious to know who designed this. It appears to be top secret.
I was surprised not to see a long typophile thread about this thing. it's pretty horrible!

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