motion graphics

Hi,
I am working on a project at the moment and would love to gain some insight into what you guys here look for in a typeface when you are working with motion design. what values, characteristic or attributes do you tend to look for in a typeface to help inform your decision.

Thanks,
David

hey does anyone know anything about the font kis classico. i know what it looks like and who designed it but i'm having trouble figuring out what it can be used for and its qualities/down falls etc. also does anyone know if its been used for anything notable such as a newspaper?
any help would be greatly appreciated
i've included a picture of it below
thanks!

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