Proxima Nova


I am requesting your advice...

I have been coding our company website and I'm having a hard time choosing fonts. Initially we had Google Fonts but they weren't doing it for me. I have very little experience and don't see typography in the same way you guys do.

I purchased Proxima Nova (Thin, Regular, Bold) and Baskerville (Medium Bold). My intention was to make Baskerville the heading font and Proxima Nova the body but it just doesn't look right to me.

Brief background about company: Established 1987 in New York City. I am a wholesale supplier of Men's designer tailored clothing and Women's contemporary. Our logo which was professionally designed is in Baskerville.

Question: Please help me with making a decision on the following:

What are your thoughts on the ubiquity of fonts? Specifically fonts like Gotham and Proxima Nova, especially in recent years with the advent of web fonts. Can anyone use Gotham as an identity anymore? Has overuse on the web ruined these fonts? Proxima Nova is everywhere. As someone who is very interested in branding and how big a role a typeface plays into an identity I can't help but feel like Gotham on Proxima Nova are almost unusable.


I'm designing a trade paperback: it's approximately 200 pages with the title & headings set in Proxima Nova. The book is non-fiction and about progressive religion/spirituality.

Any ideas of a good body font to use? Something clean, modern, forward-looking and extremely readable. Thanks for your suggestions!

I'm working on a project that's using Proxima Nova for headlines, but I've been asked to find a complementary typeface for body copy that will be set as small as 12px. I'd just as soon as stick with PN, but I'm curious if there is something that's ideal for that setting?


Using Typekit, if that matters.

I thought it was Proxima Nova or several other close options but I cant seem to figure it out.

Can anyone help me ID this?



I am creating an identity for a web-designer
which audience are digital agencies, in-house advertising
departments, small and big companies.

For the logo I might use Proxima Nova. Which text
typeface would you pair it with, to use in resumes,
promotional material, etc.

Thanks in advance,


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