I'm looking for a font similar to Hoefler & Frere Jones' Forza ( but available in a web font. Linotype's Eurostile is very close, (though the lower case letters are smaller in x-height when compared to Forza) and there aren't the variety of weights available in Eurostile that make Forza so versatile. Anyone have suggestions?

Hey folks,

Working on a new brand, getting tunnel-vision. I'd love some feedback from people with fresh eyes.

Here's the logotype: (Also attached to this post)

My primary concern is legibility -- reads OK?

Any other critique on form would be welcome. I'm not so sure about the colors (and don't think they matter at this point, can be changed).



Forza is Hoefler & Frere-Jones' terrific new family. A perfect broad shouldered companion to their recently released Vitesse (one of my favorite modern slabs) or strong on it's own. It was originally a font commissioned by Wired Magazine and I had wondered about the sans counterpart to Vitesse in the last issues I had picked up, but looks like Jonathan and Tobias new they had a solid one in the works. Allows the more discerning typographers/designers less forethought to matching Vitesse or other modern square slabs with a sans.

~ A

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