Hi Typophiles,

As they say on NPR, "long time listener, first time caller." I have humble idea for a single-purpose Tumblr and I though some folks from the community might be amused enough to join me in curating it. The working title is, "Gotham is the New Helvetica," but that's a pretty bad title and you can do better. The idea is simple:

In this post-racial, post-serif Age of Obama, I see Hoefler & Frere Jones' Gotham everywhere. Like, everywhere. You do, too. Sometimes the application makes sense, sometimes it doesn't. But the point is: "seriously, that's a lot of Gotham."