There's a custom typeface being used in the Coles Supermarket catalogues and pamphlets called "ColesHPBeta4" which can be seen here

http://www.coles.com.au/Portals/0/content/pdf/recipe-bases/Mums-Recipes_...

in the text "Mediterranean Style Lamb Shanks with Seasonal Vegetables" on pg 1 and more on pg 2.

I was wondering if anyone has a clue as to who designed this :s