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Designer and FontShop founder Erik Spiekermann notes that “round typefaces keep going in and out of fashion, for many reasons. One of them always has been the media the face would be used for: type on screens and back-lit signs suffers from radiant light. Sharp type will look blunt, and the amount of bluntness that occurs is usually unpredictable. Then came Web 2.0 and rounded typefaces made a major comeback. I think they are here to stay, both as a fashion statement and for physical reasons, like in the old days. There will always be bad media which needs indestructible fonts.”