rebranding

So I'm sure everyone's heard of Olive Garden's rebranding. So far most of the feedback I've seen online seems to be negative.

I'm still pretty wet behind the ears as a designer, and I'm afraid that whatever atrocious errors those with more experience see in this logo are completely flying over my head with a great billowy swoosh.

Could I trouble anyone for a constructive crit about what works and doesn't work with the logo? I feel like if I could put myself behind your typographically-attuned eyes, I could hopefully learn something.

Thanks in advance!

Hello everyone,

I'm currently working on a rebranding of a fashion brand that uses
Eurostile. We would like to propose a new typeface with a fresher look
that wouldnt be very different from eurostile, any ideas?

Thank you very much
Diogo

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