Science

Hi,

I want to learn more about the process of reading. Does somebody know of any scientific papers or other resources that deal with topics such as legibility, visual perception or cognitive processing of written texts, etc...?

Thanks for your help!

This recent research by Lawrence Zitnick on a handwriting averaging approach based on sampling is not only interesting, but holds enough potential to influence the way we do type design. Basically, the algorithm takes user stroke samples in real time (with the help of a pen tablet) to increase stroke consistency in a non-destructive manner. Take a look at the presentation video (link at the bottom); there's no need to put it into words.

I wonder: If this algorithm could take stroke-width information into account, the application to the digitization process of calligraphic ‘handwritten’ fonts is obvious.

Hey all,

I'm looking for some help with a nice font combination for my PhD thesis. I wrote it in MS Word (big mistake), but after seeing the font used by LaTeX (CMU family), I initially chose CMU Bright for headings and CMU Serif for body text.

This feels a little antiquated now, and I'd like a clean and modern feel to the thesis. I've been playing with a couple of different font combinations, and have settled on:

Open Sans (Light/Bold)
Bree (Thin)

Thoughts/recommendations?

Has anyone encountered an interesting hand-lettered or type-set "Q.E.D." before? It's used to mark the end of a mathematical proof. The contemporary digital version is, unfortunately, the "tombstone," a simple black square (yawn).

Thanks!

Rob Kimmel

Chris Dean's picture

Baskerville bulls—t?

After having the same article tweeted, facebooked, emailed, posted, mentioned to me, and a few days trying to piece together a messy collection of hyperlinks and pages, I prepared the following article review. And as far as bullshit goes, a good scientist can’t say that. It was just a hook. In order to support or refute the claims of this study you would need access to the same materials and data. Have at it Nick. I know how much you love the role of science in the practice of typography ;)

In one sentence
A short passage set in the typeface Baskerville was found to be more believable than the same passage set in five other typefaces.

APA citation

New article:

Bayer, M. Sommer, S. and Schacht, A. (2012). Font size matters—Emotion and attention in cortical responses to written words. PLoS ONE, 7(5): e36042. 1–6. doi:10.1371/journal.pone.0036042

Abstract

About periodic table of typefaces, is it prepared scientifically?

Thanks.
Gunarta

The attached sampler is not for Latin, or any other language, except that of Nature.
I designed it to illustrate my physics theory. Recently it was used it to good advantage to illustrate my essay "Is Reality Digital Or Analog? Physics Is Undecided - A Beautiful Universe Theory Answers" for a contest. Please feel free to download the pdf, rate and give your opinions about it on the contest website here.
Below is a typical illustration from the paper.
The full original 2005 paper "Beautiful Universe" can be downloaded from
here; the first sections of both papers are not too technical and can be understood by the layperson. The rest I myself just barely understand!

Does anybody know about how old style figures are used in technical areas that use a lot of symbolic notation like math, most sciences, linguistics, logic, chess books, etc., if at all? I've never seen them in a work of any such discipline, though that's not saying much. I don't seem to recall them in any of the textbooks I used for these subjects, but perhaps I wasn't typographically "aware" at the time.

Thanks in advance.

Hello everyone,

This week, someone asked me to design a science book, which is all set in LaTeX. I don't have any prior experience with this markup language and I might lack time to learn it comprehensively.

Having gathered some information about the language and downloaded the software at http://www.latex-project.org I'd say that, with respect to typesetting of scientific formulas, LaTeX can be very helpful. But when it comes to over-all book design and typographic details, I'd rather stick to InDesign (CS3, it is).

Is there an easy and reliable way to 'translate' LaTeX-documents into InDesign?

Hey everyone,

New to the forums here, been browsing and using this site for years but never posted. I'm after some advice for what fonts to use for my conference poster.

OK I'm presenting an A0 poster at an antarctic research conference and am getting tired of my usual Caslon/Helvetica-Neue combo and wanted to change things up a bit.

Obviously its a little difficult to describe whet I have in mind. Its a science poster, thinking cooler colors, lots of white as it will have a few hairline diagrams on it.

We are working on a cover for our book. We want to give a friendly first impression to a potentially intimidating topic. We have a great sculpture by Ann Smith as the centerpiece, but I'd like some feedback on choosing a typeface and layout. Right now we have 115% horizontally stretched Futura for the title text.

I've posted four design mock-ups to give you an idea, in addition to the preview above.

Thanks for your thoughts.

Hi,

I'm involved in designing a logo for a research group that is going to be established soon. The research is in a field somewhere between natural sciences and their application in engineering. It's about the opposite of an art exhibition or a virtual social network internet site, so there is not much room for eccentric ideas.

There are now two basic choices, and slight changes to the design are still possible. Can anyone help me to decide between the two variants? Thank you!!

A)

B)

I am working on a redesign for a science magazine/journal and we need a sans serif font with as big a glyph set as possible, including Greeks and quantum symbols and as much math as possible.

Chris Dean's picture

If it's easy to read...

Song, H. and Schwarz, N. (2010). If it’s easy to read, it’s easy to do, pretty, good, and true. The Psychologist, 23(2). 108–111.

Hot off the press. A great review article discussing the effects of ease of reading on people's decision making. Very well written, plain language and free. One of the better pieces I have come across lately.

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