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I'm on a hot search for headline type. I don't usually do this so fast, but we're under the gun to fix a broken situation. so here's the deal: I have until this afternoon to preset a headline (and companion text) face to meet these qualities.
it's going in print (catalogs, mailers, signage, etc) and online. right now, print is the first order of business. it's going to sit with food. and it will be mostly for mood, not necessarily promotion (I think that's where a good companion face will come in handy).
I'm working from the type specimens I have on hand, but I know there's a lot more out there. what do you guys think?
I have a corporate client whose font is Calibri.
This was chosen because the majority of their communication is on-screen and also because they like to generate their own documents from word (god help me).
They have now come to me with a book design project and have expressed a desire to use Calibri throughout.
Any opinions regarding this will be appreciated.
Thanks for your time.
I'd like some of your expert guidance on selecting fonts to use in branding. The company is an eLearning producer and has been using Verdana for 100% of everything. Visually, I'm more relaxed when reading Calibri - as it's not as wide as Verdana. But I'm not sure that a switch to Calibri will mean anything to anyone else.
How do you recommend we go about selecting (and justifying) a new standard set of fonts for our marketing and corporate communication?
Thanks in advance for your insights.