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Noted New Zealand architect Bruce Rotherham (1926–2004) was inspired by Herbert Bayer’s "universal alphabet" created at the Bauhaus in 1927. While he admired Bayer’s pure geometry, Rotherham felt it was "virtually unreadable." The Bauhaus-inspired inclination for architectural publications to use sans serif faces provoked Rotherham to consider how a readable Roman book face might be approached using some of Bayer’s same principles of simplification, but also retracing the evolution and use of the Roman form in an analytic manner.