I'm working on a wordmark for a consulting firm that mostly does business with the government. Currently it's just ff Olsen with some minor alterations (rounded Corners, shortened ascender and took in the serifs a bit).

Let me know what you think. Is it too plain? awkward looking etc... I think I'm losing the forest for the trees on this one and need some feedback.


Hi All,
Just wanted to get some feedback on the problem areas (kerning-wise) on this word mark that I'm in process on for a client. (Created by heavily modifying Carisma Light (http://www.myfonts.com/fonts/castletype/carisma/ in case anyone was curious) Any thoughts are appreciated guys, thank you,

Looks similar to Engraver's Roman but customized, e.g. S has no serifs.
Any other fonts that are close?


Further info in March 6, 2013 report at:

Hey Typophilers,

It has been a few years since jumping on here, but I am in need of your help. Could you typographers give me any criticism on this rebranded wordmark that I have been developing. It is for the people search engine, known as Spokeo and is supposed to encompass a product that searches social media content to criminal records. There is a lot of brand strategy and thought that went into this wordmark, but rather than include that I want to include a simple neutral greyscale version rather than a sales pitch.

Here is a brief rundown of what the brand is trying to encompass:

· A company with all the tools to allow you to search for people and connect with them.

· A company that exhibits integrity and transparency and is trusted by consumers.

Can anyone point me toward a font that is similar to the "ESELER" part of this wordmark?

Hi everyone,
I am working on a wordmark for a female fashion photographer.
Between the several options I am exploring, I came across the possibility to play around with some custom ligatures.
Here attached you find some examples I came up with.
I know they are not *there* yet - but I would like to hear some feedback on how to improve them and which direction to go.


Hey guys,
Anybody recognize the face used in wieden + kennedy's wordmark? Cheers,


I have a company that builds/manages web software as well as providing design services to a small number of clients. For quite a while we've looked at changing our logo to a simple wordmark. However; finding a perfect font that "just looks right" for our company name has proved elusive. We're great at designing stuff for other people but our own seems to be an achilies heel. To be honest, it's now driving me crazy lol.

People on here are extremely knowledgable about fonts (more so than me) so I thought I'd reach out for some help. If you suggest a font and we decide to use it, I will send you $200 (or £125 / €150) via PayPal.

i) The name of the company is Aylis
ii) Letters can be upper/lower (Aylis AYLIS aylis)

Hi everyone.

In creating my first personal identity, I've also ventured into creating my first letters. I'm very new at this so once again I'm asking for advice. I've posted information on this project a while ago and have since been heading in a different direction. Here is the original post.

If there are any ways to improve the wordmark, please share your thoughts.

I also need to choose a primary font to go with this, and so far I've been looking at large x-heights like Axel, Info, Unit, Meta. Any suggestions?

Thanks in advance.


I'm in the process of creating my own visual identity and am looking for any advice on how to proceed. Let me explain the project briefly. I've settled on a word mark built around an ambigram of my initials, A,B. The ambigram will serve as a watermark for my illustration work and acts as a distinct element - i'm not planning on keeping the wordmark and ambigram together in the final layout.

The ambigram is meant to resemble a percentage mark by joining the letter 'a' on top of the 'b'. The forward slash though is only at a 15 degree angle, so I'm wondering if it's enough to make it look like a percentage mark, not just a unified a+b.

I'm primarily looking for feedback on name legibility at this point. Being that the type is hand drawn, and the word is uncommon, I'm worried about the viewer's ability to pick up the name. How well does it read, and what do you read? Any feedback would be appreciated.



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