Haas

After almost seven years of putting it off the time has finally come to assemble a portfolio and stationary etc. Over the last few months I've been looking at a number of typefaces to use for 'branding' myself so to speak and have almost certainly settled on Akzidenz Grotesk Condensed Light and Regular.

The things I love –

  • The vertical sides to the C, D, G, O and Q characters.
  • It's subtly square–ish appearance (for example the bowl on the P and R characters).
  • The straight diagonal leg of the R character.
  • It's history and heritage.
  • I love condensed fonts.
  • It is very utilitarian and simple.
    • The things I do not love –

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