fs emeric

London based FontSmith has released the new sans serif typeface Emeric. It is a strange animal, part humanist sans serif, but with very geometric shapes, and yet not a grotesk.

I have mixed feelings about this typeface.

For one I applaud the fresh approach and the absolutely distinctive and original character. Fontsmith has definitely created something new with its own, unique expression. On the other hand I feel that character has been taken too far in some ways, particularly with the lowercase letter a, which looks a bit like an accident, or the lowercase g, with its squashed lower bow ending, creating a blotched joining between the upper curve of the lower belly.

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