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I am working on a logo design for an independent Italian Research Center that will carry out high quality research in the Human Rights (Transitional Justice) and Development fields and I need some help choosing a typeface to try with this logo.
I’m looking for a typeface that gives the idea of innovation (since it is an innovative center), something modern/contemporary that conveys reliability, assertiveness, knowledge and professionalism.
The logo should make them look professional/serious but with a friendly and human/social feeling at the same time.
All suggestions are welcome.
This is my first post on here!
I wondered if you knew of a typeface that represented these sort of values of a person:
honest, approachable, reliable, the original 'Mc'coy', and homely
I wondered if a serif typeface said 'stern' too much, so maybe a Sans Serif is more appropriate
By 'Original' I mean someone that has been about for years but is still among the best but maybe needing to be more modern