We just released the second in our series "The Ten Commandments of George Lois." The quotation reads The creative act, the defeat of habit by originality, overcomes everything. When I first approached George about collaborating, this was his immediate suggestion and remains one of his more celebrated statements.

My favorite quote of his, "Great ideas can't be tested. Only mediocre ideas can be tested" was the first release in the series.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

Trying to control quotation marks when typesetting in inDesign:

I am trying to see if I can make quotation marks change automatically for different languages. For example if I select (in InDesign) the Language drop-down menu in the character palette > my English style quotes would transform into French guillemet quotes.

I see that just by having the standard repertoire of quotes does not mean easy implementation.

Otherwise how do French or German typographers call for a specific style of quotation mark?
- Do the desired marks have to be the default in the font file?

Any help to solve this mystery appreciated.

Michael Hernan