I'm working on a paper discussing book design, and I'm having trouble finding the name of the font used on this cover:

http://www.writersdigestshop.com/catalog/product/gallery/id/73779/image/...

It's repeated in the inner material for chapter headings as well, only it's slightly different. The font is essentially the same, only the capital A doesn't have a serif on top, whereas there is clearly a serif on the capital A on the book's front title. Is that a different font, or simply a variation of the same font?

If you click on the "Look Inside" link on Amazon.com, you'll see what I mean.

http://www.amazon.com/Writing-21st-Century-Fiction-Storytelling/dp/15996...

Thank you for your help!

Best,
Steve