Serif Gothic

visusol's picture

Any recommendation for a good sans serif to combine with Serif Gothic?

Nick Shinn's picture

For tight-but-not-touching heads in Serif Gothic, I would recommend Futura Maxi for text.

Public Spaces Design's picture

Stick with Herb Lubalin, it's creator, and go with ITC Avant Garde.
So people have a problem with it for lengthy body text. If that is the case, then the Futura Maxi recommendation would prove wiser.

hrant's picture

Futura Maxi for text? A Hummer for Hong Kong?


Nick Shinn's picture

What Serif Gothic tight-but-not-touching looks like (1977):

Thomas Phinney's picture

Ugh. I even have a secret liking for Serif Gothic, but that is the epitome of where 1970s typography went wrong

Nick Shinn's picture

Deutsche Grammophon had been using the exact same format for 20 years.
Understandably the art staff got a little bored, and changing to trendy new typefaces jazzed things up.
But with Marta for visual interest on the cover, not really necessary!

TurtleType's picture

As a child of the 80's I think I will always associate Serif Gothic with He-Man. ;)

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