Stick with Herb Lubalin, it's creator, and go with ITC Avant Garde.
So people have a problem with it for lengthy body text. If that is the case, then the Futura Maxi recommendation would prove wiser.
Deutsche Grammophon had been using the exact same format for 20 years.
Understandably the art staff got a little bored, and changing to trendy new typefaces jazzed things up.
But with Marta for visual interest on the cover, not really necessary!
14 Jan 2013 — 9:44pm
For tight-but-not-touching heads in Serif Gothic, I would recommend Futura Maxi for text.
8 Feb 2013 — 7:24am
Stick with Herb Lubalin, it's creator, and go with ITC Avant Garde.
So people have a problem with it for lengthy body text. If that is the case, then the Futura Maxi recommendation would prove wiser.
8 Feb 2013 — 7:57am
Futura Maxi for text? A Hummer for Hong Kong?
hhp
8 Feb 2013 — 11:38am
What Serif Gothic tight-but-not-touching looks like (1977):
10 Feb 2013 — 2:29pm
Ugh. I even have a secret liking for Serif Gothic, but that is the epitome of where 1970s typography went wrong
10 Feb 2013 — 2:49pm
Deutsche Grammophon had been using the exact same format for 20 years.
Understandably the art staff got a little bored, and changing to trendy new typefaces jazzed things up.
But with Marta for visual interest on the cover, not really necessary!
15 Feb 2013 — 6:55pm
As a child of the 80's I think I will always associate Serif Gothic with He-Man. ;)