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Any recommendation for a good sans serif to combine with Serif Gothic?
For tight-but-not-touching heads in Serif Gothic, I would recommend Futura Maxi for text.
Stick with Herb Lubalin, it's creator, and go with ITC Avant Garde.
So people have a problem with it for lengthy body text. If that is the case, then the Futura Maxi recommendation would prove wiser.
Futura Maxi for text? A Hummer for Hong Kong?
What Serif Gothic tight-but-not-touching looks like (1977):
Ugh. I even have a secret liking for Serif Gothic, but that is the epitome of where 1970s typography went wrong
As a child of the 80's I think I will always associate Serif Gothic with He-Man. ;)