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Hello there. Ok, so this is a new logo for an Islamic TV station. The name in English is Qubaa (which is a reference to the first mosque built in Islam). After going through a number of different iterations, the client chose a Kufic script (like the one in the first image), which I fine-tuned into what became the fourth image. The client requested that I transform the first letter, the "qaf", into the Dome of the Rock, the Medinah mosque dome, as well as the Kaaba (in Makkah) respectively. The reason for this is because these three sites are the holiest in Islam. I abstracted them and added them instead of the first letter, but kept the two dots of the letter qaf above each symbol to retain a certain degree of legibility. I also changed the "alef" letter in the logo because it kind of looks like the mi'thanah (the tall structure you usually find in mosques). The point of these three versions, according to the client, is to have the logo change every 10-15 seconds when on-air. As far as Latin typography is concerned, I decided to go with H&FJ's Verlag (different treatments are in image 6).
- What is your first impression?
- What do you think of the abstraction (and the degree of abstraction) of the symbols of the three images (in picture 5)?
- What do you think of the colored versions (very amateurish work, I know--I kind of like the white-only versions) and what direction do you propose as far as the colored versions are concerned? Do you have examples of existing logos that might have a fitting coloring style for what I am doing? Do you think I should go 3d on it?
- What do you think of the Latin font choice and type treatment?
If you have any other criticisms or points to make, feel free to share.