JC Penney Font

jharrison's picture

Anyone know what JC Penney is using in new campaign?


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DPape's picture

Maybe: Hoefler Type Foundry/Gotham Black

eriks's picture

You mean: like every other brand in the US right now?

DPape's picture

May not be looking for brand identification/differentiation on "clearance".

jharrison's picture

Dear God...Gotham.

hrant's picture

As the saying goes, nobody ever went broke underestimating the intelligence of the American public. And sadly, this is gradually becoming true in Europe as well.


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