Typeface recommendations to pair with Goudy Sans

Martha H.'s picture

I'm designing a magazine for a religious organization which features Goudy Sans in their identity (in all caps). I've paired it with Gotham and Cochin in other materials. I want to swap out Cochin for a more versatile, serifed type. I'm also trying to give the magazine a more playful, modern look, and have used Goudy Sans bold in the title in lower case. (Modern Arts and Crafts?)

I'm working with a designer who has brought in Bulmer, but I find it to be heavy as body text. Gotham could also be swapped out.

Any suggestions for a serifed typeface for the body and a sans serif to marry well with Goudy Sans? I've also thought of losing it altogether in the interior. But then it might look altogether foreign to their brand…

Thanks so much for your suggestions!

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oldnick's picture

I've also thought of losing it altogether in the interior

Given your other concerns, this approach makes perfect sense. Very few magazines—The New Yorker being a highly notable exception—tie their interior typography to their masthead logotype…

Martha H.'s picture

I feel freer already. Thanks for your input. I really appreciate it.

Nick Shinn's picture

Good point Nick.
The cap A in Goudy Sans is a bit rich for most layout uses, except perhaps the occasional drop cap.
However, there are several contemporary humanist sans faces which convey something of the slightly rough-hewn, somewhat condensed, tiny-serifed (glyphic) quality of Goudy Sans.
Ideal Sans, Winco, Grotext, or my own Sensibility, for instance.

William Berkson's picture

I think a text serif that would harmonize would be something with a hand modeled, humanist feeling, and some softness. Goudy Old Style will work much better than Cochin, I would think. And, may I say, my own Williams Caslon Text.

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