Heidelfest

Peter B's picture

I would love your input on a logo I'm working on.


It's for a fall festival, and I was shooting for something reminiscent of beer and the wheat harvest, with some feeling of history and handcrafted but orderly. I iterated a bunch in ink on paper, and then chose the one I liked best, and have been trying to work out the details on the computer. I would love your feedback on shapes, counters, terminals, letter-spacing, etc. Thanks in advance,

Peter

Luma Vine's picture

It is nice! I am noticing the collision of s-t. A cool ligature here would be nice. Also the thin terminal of the /e feels slim compared to the rest of the serifs and even the /t. Cool work!

Peter B's picture

Great points. I had the same thought about the thinness of the e terminal. Thanks for the thoughts!

Peter B's picture

I'm liking the idea of the ligature. I made some changes to the e that I'm happy about, and am trying some ligatures. I wonder, should I also have a ligature for the e bumping into the s?

Peter

Peter B's picture

How two of them look in context:

Opinions?

riccard0's picture

I like the second one. But now the e_s almost-collision seems unresolved.

Peter B's picture

I assume a small connection would be appropriate?


Now I'm wondering about the s_t space. Maybe a bit too much? Trying to keep the stem (right term?) of the t from bumping into the terminal of the s.

Luma Vine's picture

I think the /es connection is working nicely, but I wonder about bumping the crossbar of the /t to the right a bit to move it away from the /s? Perhaps something with just a bit more flair at the beginning of the word might balance it more. Perhaps a bit more flourish on the /H?

Peter B's picture

After a few experiments with the H...


...several iterations, and one swooshy one I almost like best...

... I think I'm going to end up doing this one (below). A subdued flourish on the H for balance, but overall closer to the simplicity of the original. I think. You can sense my conviction wavering, but I have to print this really soon!

Thanks a ton for the feedback.

Peter

Luma Vine's picture

Yes this is quite a nice evolution. I think you made the right choice about being subtle with the flourish.

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