Roman text faces:

Sabon (Sabon Next is even better)
Bembo
Baskerville (ITC New Bask & Berthold Bask Book)
Caledonia
Goudy Old Style
Electra
Dante
Spectrum

See also Twenty Faces at textism.

Sans text faces:

Optima
Gill Sans
News Gothic (but watch out for bad versions)
Bernhard Gothic
Avenir

What magazine is that, Yves? And is it available in the Low Countries?

Zero, the idea of having a stable of faces precludes approaching each design project with a truly open-minded "custom" attitude, because you will be limiting your creative process into riding one of the fonts you already have.

It would be better to acquire your fonts piecemeal, according to the unique demands of individual publications. That would be more like custom design.

Better still, develop relationships with type designers, where you get "beta" copies of their latest models.

To max out the customization, don't use off-the-shelf typefaces at all, but commission a new typeface for a new magazine design.

***

Bert, try the London Review of Books for major Quadraat implementation.

It's a members magazine, so you won't find it on the stands.

zeroskillz, I'm moving this thread to General Discussions,
maybe you'll get better feedback there.