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Need some of you pros to get in and get all over this.
A friend and i have been trying to put together a name to work under. Though our first "Fancy Lads Design Club" is very amusing, we felt we made need to be a bit less sarcastic and more professional.
So this is our follow-up. Gestalting. We are subversively mocking the English language and it making any word a verb and the our own profession in a way. Though I know it is gestalten "to give shape or form" in German, the english definition of "gestalt" is sort of boggling when it is so simple in German.
"an organized whole that is perceived as more than the sum of its parts."
Here is another interesting summation:
This 'gestalt', or 'whole form' approach sought to isolate principles of perception; seemingly innate mental 'laws', which determined the way in which objects were perceived.
So what we took from it was the idea of that the whole is greater when the pieces work together.
I know the one looks like a Cingular-conjoined twin!
And i have also unintentionally created something within the mark by fulfilling the whole. Does that make any sense?
Give me some thoughts on color, shape, placement and other things you see or don't see.