Font Used for Blue Jays ads and branding

Prime-One's picture

Hi there again,

Just wanted to know if anybody knows the name of the typeface in the attached image. The closest I could come up with is Penumbra.

Ryuk's picture

Quoted from this article at "Brand New"

The new look was more than 18 months in the making. It was created by the Blue Jays with assistance from the Design Services division of Major League Baseball, in conjunction with members of Toronto’s staff, manager John Farrell and several players.

So I guess, it has to be considered as an exclusive typeface for the Toronto Blue Jays.
Part of that, Elan ITC is very close and could be used as it. But, the more I look at it, the more I think it's a custom job based on Kabel ITC Bold (/S, /W and /G can't lie), some kind of "Elan-ization" (terminals extended and manually serifed "à-la-Elan") of Kabel.

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