Font combos

george's picture

hi everyone, feels great to be back ... I would like to know your opinion on a general topic, without providing any visual background first: is it a good and decent idea to combine serif and sans typefaces on collateral (letterhead, business card). The client I want to suggest this kind of typographic combo is an ophtalmology clinic, in search of a "cosmopolitan" look.
thank you. i will get back with the finalized logo, but I was hoping I would get some unbiased feedback meanwhile.

george's picture

and since I started out with a general topic, it might as well be just the right time to ask a similar question connected this time with my own design studio: i called it cellsius design (did you notice the double "l"?), and next thing I heard were my friends telling me how awfully wrong I was being in my choice. the general opinion was that the name will most frequently misspelled ... first: what do you think of the name as such? and second: since I like it and since it started with the "cells" and their visually evocative weight, would it make sense to visually separate the CELLS by italicising them in the logotype?

george // cellsius design

flow14's picture

There's nothing wrong with combining serif and sans faces, in fact it's encouraged in some typography books.

There's a good thread on the subject here...

As for the name...I would have to agree with your friends. People will definitely have a hard time with the spelling, and some may think it's a typo. Another consideration; there are a couple of celsius design companies, one of which is pretty well known.

george's picture

I hage finally managed to come up with two decent combinations and a logotype for cellsius.


Do you all share the same opinion that cellsius is a bad design agency name? Thanks for all your help.

tsprowl's picture

guess it depends on the rationale. why temperature? why cells? I don't see the connection unless its to do with the temperature of cells, but then there must be a reason your into this idea in relation to design.

its true though, mispellings of common words are pretty hot for co. names lately.

typotect's picture

>> its true though, mispellings of common words are pretty hot for
>> co. names lately.

And we have only the internet to blame for this. At least the trend
of arbitrarily combining disparate words to form a name seems to
have waned.

hdschellnack's picture

Waht bothers me most, is the cellsius design itself. The Caps are too close to each other, especially with the red font colour, and its interesting that at least on my screen the SI of cellSIUS has more distance than that of the SI in SIGN. The mix of the fonts used is problematic, to say the least. Meta and DIN is a nono, I'd say. The laymanwon't be able to distinguish the dynamic style from the more static/geometric style of DinSchrift, especially as you only use the Din for numbers. Combined with the OSF of Meta, it just doesn't add up. Too close to be a real contrast, it just doesn't make sense visually. You might just as well take the lining figures of the Meta.
The mix above, in the first example, is a bit better. But I still don't see why you even WANT to mix these two types when the serif typeface (hard to see.. is that FFQuadraat) would do just nice in its own. Less, as always, is more :-D.

Getting a bit nitpicky, the phone-numbers need the right spaces, IASI should be in SmallCaps, the brackets, the divis

popovich's picture

yes, I think it's bad idea for a name and particularly because there is already :-/ . There is even

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