Massage Therapy Type

stefpep's picture

Hello All -

Thanks in advance for your advice! I am working on a business card for a massage therapist friend of mine. She is an older lady, and wants to incorporate the idea of homeopathic healing into her card. She's studying ancient chinese fortune-telling called BaZi, and her tagline is "bodywork for the soul." So let's get new-agey. :) She also wants to incorporate a dove.

For some reason, I am stumped on type. All of the samples I've seen of massage therapist cards have terrible type (and design). I'm considering something like Uralita, Amulet, or even Cassandre. But those might be too...celtic. Any suggestions?

ALSO: We are in Dallas. So while some people are open-minded, many are conservative. Though she has a clear vision here, I don't want her card to limit her clientele if I can help it.

oldnick's picture

Since I lived in Dallas for forty-five years, I feel reasonably qualified to say you can ignore the conservative types, because they aren’t going to give a hoot nor a holler for any New-Age Chinese mumbo-jumbo anyway. Your client’s likely customers will either be ignorant or sophisticated: aim your design at the latter group—which means elegant and understated.

Or—if you must tip to your hat to a Texas frame of mind—go whole-hog medicine show and do a faux snake oil advertisement in woodtype...

hrant's picture

I'm reminded BTW of the statue (?) of the ballerina doing an Arabesque on a bull, of Occupy Wall Street fame. So maybe a yoga pose on a longhorn's head.

Nick, one qualifier to your insight is that I believe there's an untapped pool of fed-up wives of conservative chauvinists who might be pining for exactly this sort of thing, but they do need to feel comfortable via what they know first.


stefpep's picture

Lol! Well, she's super Texas-y, so I doubt she'll go for that. :) Blue Island is not a bad idea, I'm going to try that in there.

I agree, oldnick, sophisticated and understated. Aaand new-agey? That's where I'm having a hard time mixing.

Té Rowan's picture

GemFonts' AvQest is too much of a cliché. Maybe combine two things and use a brush face resembling Oriental brushwork?

alexakc's picture

Centaur always worked for me in situations that calls for subtle Asian. The serifs are organic, and reminiscent of the ends of the brushstrokes in Asian calligraphy. I agree with you both, I think "understated" is the way to go. You don't want it looking like a cheap takeout box,

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