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Can anyone ID this font in the new logo for The Company Store?
Even if it's not it, can't stop thinking about Archer (misleading /a and /y with their ball terminals). The rest is far from Archer, more like a rounded (a closer look here to see the roundness) Rockwell/Geometric Slabserif 712. May be they simply start from it, tweaked /a and /y and manually round the whole thing.
Yes, Ryuk. This is a rounded edit of Rockwell(most) + Archer (a & y). Thank you. I thought is was all one font because of the rounding, but is a special edit for the logo.