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hey guys, would anyone know what typeface this is? Im searching for the "M" in merchandise... its a serif swash but i dont know which one.. thanks
You should move the thread (using the "Edit" link) to the Type ID Board proper.
If you look up "House Industries" you would see it's a font foundry... so they probably used one of their own, eh?
Right. It's West Italiano: http://www.photolettering.com/letterer/