Looking for a Font to accompany my new Logo

Hello,

I just designed a new logo / wordmark for my company "DesignBits" and now I am looking for a font to accompany this new logo (see attachment below).

Right now, I am using 'Helvetica Neue' which of course is completely overused and its shape has no resemblance with the boxy feel of my logo.

So I am looking for a font that has a more boxy feel and whose "D" ideally resembles the corners of my logo.

If you have any other suggestions / input, please let me know. But please don't be too harsh with me, logo design is not my main profession ;-)

Thanks everyone.

peter_b's picture

You could try Microgramma: http://en.wikipedia.org/wiki/Microgramma_(typeface), it's got that boxy feel

hrant's picture

First, dump the outside rounded square on your "D".

The font: something in the Industria genre (like Primex) would be an obvious choice - too obvious. What about FF Sheriff? Which I've actually never been able to recommend before...
https://www.fontfont.com/fonts/sheriff

hhp

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Today, learn about the Armenian Genocide.

Tintin81's picture

Hello,

Thanks for your feedback.

First, I think hrant's idea is brilliant. I should really drop the background square. It seems that I've been staring at this far too long.

As for the fonts, Orbitron and Microgramma are too boxy in my opinion. They have more character than what I am aiming for. And I don't think they will scale down nicely at very low sizes?

@hrant: Why are you recommending FF Sheriff? I have been looking at it for a while now, but I can't see how it could be a match to my logo...

Primex on the other hand would be my favourite so far. I am just not fully sure I like its "i"s...

Birdseeding's picture

Have you tried searching myfonts using the tag "Gaspipe"?

hrant's picture

FF Sheriff seems to strike a funky balance between your "tubular" motif and some sensitive humanism. It's not used a lot so you get to stand out. Primex I recommended mostly because it's on my mind since I once made a Cyrillic for it... and it's not Industria.

hhp

Tintin81's picture

@Birdseeding: I just did and got some really nice results. Thanks!

I am not even 100% sure I should go for one of those gaspipe fonts though. Maybe even something simpler?

Tintin81's picture

OK, this is my updated logo.

I am kind of starting to like hrant's "funky balance" approach. However, rather than FF Sheriff I coupled my logo with FF Tisa which I will mostly likely be using on my website anyway (or another font available through Typekit's "personal plan").

How do you like it?

I wonder if it looks too "medical" or hospital-like. It should contain blue, but not necessarily green.

Thanks for any feedback.

P.S: I am not sure about kerning and the gap between the logo and the text either. Any advice on that one?

JamesM's picture

Does the right edge of the symbol have a shadow? It's so thin that I'm not sure if it's deliberate or not.

hrant's picture

If you're going to go with something "soft" like that, then consider another typeface that renders great:
http://ernestinefont.com/
Although I don't know if it's available under that TypeKit plan you mention.

hhp

timaarts's picture

Give this a spin.

1. Keep background. (I actually kinda like it.)

2. Maybe a smaler corner radius.

3. http://www.fontshop.com/fonts/downloads/gestalten/blender_ot/

Just a first thought. :-)

timaarts's picture

The background makes it like one unique bit opposed to different bits sticking together.

I think I like that concept more and it would make a more unique design.

Tintin81's picture

OK, this would be three more variations. The font Blender OT looks gorgeous but I wonder if it's corners are round enough. It looks a bit too rectangular to me.

I think the core problem is that I still don't have a good font to match the logo...

riccard0's picture

I would not go down the cube route. It reminds me of the old Simplebits logo.
http://simplebits.com/notebook/2006/12/04/rebrand/

gravity0's picture

How about a slab font like Vitesse?

Tintin81's picture

Oh wow, that looks cool. What is your favourite of those four?

I think that Vitesse font is a good match for the symbol although I can't really say why.

This is my latest attempt on which I worked last night:

This is my preferred symbol so far. By combining two "bits" into one, I end up having only four. That makes the symbol even simpler and I can more easily apply two base colours to it.

The font is FF Din.

What do you think?

hrant's picture

But now they're not bits any more...

I like what John has done (the mixed-case ones). I might tweak the letterforms a bit though.

hhp

Tintin81's picture

OK, maybe you're right about the "bits" thing. My one looks more like a bank rather than anything related to bits or pixels.

If only that Vitesse font were cheaper to purchase, I would probably go for it...

gravity0's picture

--Oh wow, that looks cool. What is your favourite of those four?

I think I prefer the lock-up in the stacked versions. Title case is probably easier to read, but I kinda like the lock-up in that last all-caps version.

gravity0's picture

This is pretty weird, but I don't hate it.


(Just throwing ideas out there for you...)

Tintin81's picture

Hey, I also like your third and fourth version the most. However I will need to stick the logo in the upper left corner of my website, so I guess I will end up with something more similar to the first two versions you made.

The other ones are great for business cards and stationary, though.

Can you tell me what the sans-serif font is you used in the very latest version? Or did you manually remove the serifs from Vitesse? I guess that would have been a lot of work though...

timaarts's picture

Hmm.

Why not make a modular bitty logotype yourself?

I agree with hrant that your bits should be bits.

timaarts's picture

Hmm.

Why not make a modular bitty logotype yourself?

I agree with hrant that your bits should be bits.

Martijn van Berkel's picture

I like the first slab version.

You could also try using Foundry Monoline. It looks like Gridnik/Blender but it's rounder.
http://www.foundrytypes.co.uk/the-foundry-typefaces/sans/params/foundry-...

Or Ascender's Moire:
http://www.myfonts.com/fonts/ascender/moire/

Kind regards,
Martijn

gravity0's picture

--Can you tell me what the sans-serif font is you used in the very latest version?

It's Forza, also by HFJ.

5star's picture

n.

5star's picture

...

n.

5star's picture

n.

5star's picture

Thank you, thanks much. I'll be performing here all week.

Try the veal.

n.

Tintin81's picture

@gravity0:

Thanks. If those HFJ fonts just weren't so bloody expensive... It's probably the best fit I've come across so far, though...

@5star:

Thanks. I've been playing around with Klavika as well. It still reminds me of Facebook though.

5star's picture

>It still reminds me of Facebook though.

So what? Do you think any other face you choose isn't currently being used by some entity somewhere somehow. Besides, fb is custom klavika and in reality very few pedestrians will recognize a resemblance and that association. Here's another killer choice (by-the-way there's a font shape theme I rockin' in theses examples), Kontrapunkt...

...more beer, thanks.

n.

5star's picture

Pop the little bits.

It adds a clever light sophistication and is memorable because of just that. The g's bottom bowl also adds style whilst in keeping with the overall character of the design.

n.

timaarts's picture

@5star

You, by accident, also sell cars?

5star's picture

Sorry can't help you out there ... I'll design one for you tho :)

I wish I was sitting in the same room when Olins pitched their now (in)famous 2012 Olympic branding ... which by-the-way I applaud.

Stay fresh timaarts, the direction Design Bits branding is currently heading is tried and oh so cumbersome. Design Bits needs market position and not obscurity ...no matter how righteous your attempt may be.

...tip jar >>> over there, thanks.

n.

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