Logo for new company

tmoore44's picture

Any feedback would be greatly appreciated. The subject is pretty self explanatory.Logo comp

squeeze's picture

Run! It's a gargantuan chihuahua!

marcox's picture

Could the dog look happier? Mouth open, tongue out, suggestion of smile? This guy looks lonely.

Outlining everything helps unify the logo, but has turned it into a unified jumble. Maybe "Chicago" is solid?

Can't decide if I like the perspective effect. You've got a lot going on already (different typefaces, mixed case, dog intruding into the type) that it might work better without it.

tmoore44's picture

Marc,

I agree on the facial expression and type outline. Thanks for the input.

t

cerulean's picture

I would add a serif and make it a capital I. For the outline, just fill in all the holes with black and it will be much clearer.

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