Somethings looking funny again

tsprowl's picture

ODF characters

been on this for too long once again. the initials actually go inside a crest. but I'm having problems (more-so with the client)

so its O.D.F eh. they want script fonts or cursive something or other. I started with Legacy. - they said it wasn't ledgible. (Its an abbrev. inside a crest where the entire organization name is going to be printed underneath on their forms...for crying out loud.) but its not ledgible they say...and some member got a creative hat on and found Shelley on his PC, passed it around and now their set on it. I refused - especially with their layout of it (diagonal decending scale of character overlaped and everything - I refrained from a freak out where I would have screamed about ledgibility. t h e y are telling m e this is more ledgible!? but I see its that old problem. whatever is on the PC operating system is ledgible. So, in a panic moment realizing they were about to reck my crest, I said I'd try something more "Shelley" to go in the crest - but after my merge of Legacy and Shelley-esque features its all gone wrong.

can it be salvaged? do you see any potential? there's something about the finishes that's just not consistant. suggestions would be helpful. thanks

tsprowl's picture

here's what they found and suggested I put in:
(so its what I have to prove I came close-ish too doing in terms of their kind of "ledgibility"

sean's picture

Without seeing the design in context it is hard to make a judgement.

Out of the three I like the one to the far right.

From what you have given thus far I would say that you may be trying to force the symmetry to much. Mainly I see a problem with the "F". It looks like an "S" to me. If indeed it is an "F" it looks too much like a lower case "f". It should be as important as the "O" and the "D".

The second one looks arabic, the dots are too much for me and the first, I think reaches (sorry) illegibility.

Clients can be (are) a bitch.

-smc

Isaac's picture

no way, #1 rocks. ledgibility be darned,
especially if the name will go right with
it. but i do agree that the f needs some
work. mainly to make it look like an
uppercase rather than lower.

if you're feeling daring, ask them why they
felt the need to hire you if they could do
it themselves in the first place. they just
might agree that they don't need you, but
you can always just bill them for the work
so far. and please give them a message from me:
any of the first samples are better than the
second one you posted. good luck.

hrant's picture

Tanya: Just smile a lot, tell them they're genuises and their idea merely needs your professional polish, charge them more than you thought you would, and move on - hopefully the next one will be more worthy of an iota of creative effort.

hhp

sean's picture

I do like Hrant's idea.

-smc

tsprowl's picture

After all that time I spent worrying about the typography for them...I put my foot down and threw them the files and said to be done with it.

check out what the had the nerve to suggest to me when one of their team had found photoshop. "the said they wanted more "dimension" and for it to look more "professional" I absolutely freaked when they suggested that it didn't a) look professional and b) thought this was:

tsprowl's picture

here's the file I threw at them.

I tweaked the D, and finishes, and made the f look more capital. ODF stands for the Ottawa Dressage Festival (horses and owners in fancy dress doin fancy footwork stuff)

sean's picture

I think that is funny that people think that 3-D is more "professional" or finished". Every client should have access to Kai's Power Tools. Just Kidding. That would be lame.

Perhaps it is too late, or your just plain done with it, but I think that the black type on the red could be lacking contrast. I don't have my Pantone book here so I could be wrong. But I have used black and this color before.

I think knocking the "ODF" out, like the bottom one, might have a bit more punch. And I was wondering how it might look without the black frame. I guess what I am describing would be the bottom one- but red.

Anyway, guess we can't expect every client to see with the same set of eyes that we see with. Over all, designing and getting paid for it keeps me happy and I hope it does you. If you think about it, we get paid to draw. What more could you ask?

-smc

hrant's picture

> Ottawa Dressage Festival

Now it all makes sense.

hhp

tsprowl's picture

seanmicheal - good points. If I recover from bout of anger I'll try implementing your suggestions. There's a lot of mistakes in here still and while I had thought this was going to be a great opportunity where I could submit it here there and everywhere...(well really when don't I start thinking of all the greatness any project could be) its all been crushed & comprimised.

to your second point though - I could transform this into a moral, ethical discussion about design....but suffice to say that I don't think our job is so easy to say we get paid to draw anymore then an architect gets paid to play with toothpicks. but I get your drift and it made me happy for a few.

is that D so Disney or what. ahhhhh maybe I shouldn't look at it anymore

trae's picture

I'm surprised they didn't ask for a design referencing the letters in a dressage ring (if I had a project like this, the cliche would prove irresistible)... given the geometry of dressage tests and the use of the letters set around a ring as "guide posts," this could've been such fun.

Sorry about the difficult client...

tsprowl's picture

We had thought about that Tracy - but in the end they realized they needed something that the general public could understand in order to get attendance. Plus something prestigious enough considering they are courting Mercedes for sponsorship.

thanks

trae's picture

I know all about that (especially the courting sponsors part; working on one of those right now, in fact)...

Practicality just takes all the fun out of it, eh?

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