Jamaica Tourism logo

FourthFloor's picture


I've been wondering what typeface the classic Jamaica tourism board is based on. Thanks to any insight.


FourthFloor's picture

I do know that it was done for the 60s campaign by the firm Doyle, Dane and Bernbach...

oldnick's picture

It appears to fall somewhere in between Helvetica Extra Compressed and Ultra Compressed, with a customized J...

FourthFloor's picture

Thanks oldnick.

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