Contemporary serif to pair with Helv Neue

dendicott's picture

Hi all

I have a client whose logotype is set in Helvetica Neue, the publication I'm designing for them is mainly text based but illustrated with a lot of infographics. I have to use Helvetica, so want a contemporary serif which will contrast. The publication needs to be elegant, sophisticated, and intelligent but not so severe that it's dull - so maybe something a bit quirky?

Any thoughts or suggestions?

p.s. also colour has to be mainly orange/black to reflect their ID

poms's picture

I have to use Helvetica, so want a contemporary serif which will contrast. The publication needs to be elegant, sophisticated, and intelligent but not so severe that it's dull

Check out Amalia! (Ourtype.be)

Preview made more practical here:
http://www.fontshop.com/search/?q=amalia

Indra Kupferschmid's picture

I once did a feature for FontShop about combining typefaces with Helvetica.
http://www.fontshop.com/blog/newsletters/april10c/indexEMAIL.html

hrant's picture

I might use something a bit expressive to distract from Helvetica's stupidity.

hhp

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