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Recommendation: Modern san serif that could go with Futura (URW's)
Posted by Jem in
28 Mar 2012 — 9:03am
28 Mar 2012 — 9:03am
Hello all.
Can anyone recommend a modern san serif that may compliment (or go with) Futura (URW's)?
Logo is in Futura. Looking for support font ideas.
Thank you in advance for your help.
J
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28 Mar 2012 — 9:14am
I was thinking 'Calibre' by Kris Sowersby could be a nice compliment?
28 Mar 2012 — 10:52am
I think Calibre is a nice alternative to Futura, but not as a complement to it.
Since it's the logo in Futura, there's no way to know until you try it.
I once had success talking a client out of Futura for web copy (Futura at 12 - 14 point on screen is horrible) and we went with Avenir. Avenir at that size, on screen, felt Futura like, but didn't have the problems Futura gets at that size.
28 Mar 2012 — 10:58am
The company I work for uses Futura as one of its identity faces. We use Akzidenz Grotesk as a complementary sans serif. Not "modern" per se, but we do use the pairing regularly.
28 Mar 2012 — 12:27pm
Typeconnection.com suggests ITC Century.
[Oops. Just realized you were asking for a san serif.]
28 Mar 2012 — 12:25pm
Univers?
28 Mar 2012 — 1:24pm
It would depend on several factors. To cite a few:
Logo is all caps, mixed case, lowercase?
Weight(s) of logo?
What the client do?
Which is its style?
For what applications would be needed the complementary face?
28 Mar 2012 — 1:41pm
Futura is such a classy sans-serif face, another sans-serif face would diminish it, not complement it, unless the two faces are radically different in some other way. Try using a serif face to complement, such as Garamond or Bodoni. Bodoni text with Futura Light headings is a great combination. http://www.smashingmagazine.com/2010/11/04/best-practices-of-combining-t...