tsoler's picture

Hello to everybody

i am designing a new logo/id for the design
studio i am working. So far not many things.
I started with the logo i am sending and for
the moment i'd like to have some comments
on the C-O "ligature" (espessialy about the
weight of the diagonal) and the kerning.
That's why i didn't post it on the "Logos"
forum after all. I promise as soon as i will
have a worthy collection of rough-logos i will
ask for logo-critique in the right forum.


colibri.swf (5.7 k)

Hendrik's picture

first or rather second one seems to have a logic distace between characters when comparing with "co". 3 & 4 make it more fuzzy.

degregorio2's picture

nunca fuerces las ligaduras.
a veces hay que reconocer que las cosas no resultan.
yo leo LIBRI,
Prefireo que diga COLIBR

Lex Kominek's picture

I agree with JP - I only see LIBRI. Try curving the bottom of the O loop upward, or cutting it off at a different angle.

- Lex

tsoler's picture

Thank you for the comments. I know the problem and i worked a little on it.
There are some variations.

I tried to curve the bottom loop of O

dan's picture

Christos, post gifs or jpgs. I can't see your swf file

tsoler's picture

Sorry Daniel

I sent swf because you would be able to zoom in and see the curve detail
(i need to have a crit on the weight balance also).

So, there you are...



timd's picture

My view is that the problem is with the top left of the
counter of O, the outside curve works well, but as it
stands I read a script lowercase s. The dot in the O
makes it more like a logo mark for Libri, and next to your
ligature I find the open counter on the R unattractive.

tsoler's picture

Hello again

The project doesn't move too fast as you see.
We abadoned the first idea and i started
designing a "font" for the logo.

I had great problems with C and i am not sure
if i solved them.

The pseudofraktur is a quick modification
of the original letters...i think my colleagues
won't like them, but i am a kind of obssesed
with the gothic types, so i had to give a try.

I am looking forward for comments...




designalchemy's picture

I think the new concept is much better. the old C/O ligature was too cryptic. With the new design I think that the sharp one is best. It stil needs work. I am think there is too much variance in the C/o/b (C being the ligthest)

tsoler's picture

Hi Ole

thank you for the input, but i am really
stuck here. Do you suggest a way that there could
be more harmony between C/o/b?

The form i'd like to keep is b. For the C and o
am not sure.

If you wish i could sent you the file to make
your proposals.

Here are some more efforts...


designalchemy's picture

Hi Christos. send me some vector files to work with and I will show you what I think would work. For now consider some of the monor negative space issues. Center of "o" vs. "b" . The "b has a bit more negative space, and it is open, so the form looks even larger.
I primarely use Freehand MX.

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