New to Typophile? Accounts are free, and easy to set up.
I've decided to take advantage of the Critique Forum to test-drive some of
my designs. First up are the front and back covers of a catalogue. Here goes
Decosit 2003 - International Trade Fair for upholstery fabrics
DecoContract - a worldwide view on contract interiors
As the advertising campaign for Decosit (and its sister fair DecoContract) is
done by an advertising agency, I always have to work with the materials
they provide. Only the campaign pictures are mandatory. I choose to reuse
the colour scheme and usually take some liberties with the type treatment.
This year's the 25th edition of the trade fair, so I decided to play around the
concept of Roman numerals XXV. I used this graphic theme both as micro-
treatment (textile pattern) and macro-treatment (container for the
DecoContract campaign image).
The type family used in this year's campaign is Foundry Monoline (a radical
break away from Eurostile which they've been using for the past few years ;) ).
The XXV pattern looked interesting enough to me to try and design my own
characters based on the same simplified geometrical grid (my second ever
serious venture into type design). I did some minimal optical corrections,
but yes: that O and C are (based on) perfect circles, sorry about that. I
reckon the characters are small enough that it doesn't hinder. I also know I
could use Nick Shinn's Monkey, but I'd rather do my own stuff.
Let me know whaddayathink.