Text typography color

monklunch1868's picture

For academic textbooks, is there a "rule of thumb" in regards to the color of the text typography? We have a client that is requesting gray (70% black) text. We see that as being counter-productive and want to go 100% black. Thoughts?

JamesM's picture

Graphic designers sometimes use gray for short lengths of text, but I'd hesitate to use it for text that's lengthy (like a textbook) or text that's in a small point size.

If you're using gray for text you'll get best results using gray ink, rather than a screen tint of black. Also make sure that it's light enough that it looks like it's deliberately gray, rather than looking like a black that didn't print well.

hrant's picture

{To Follow}

riccard0's picture

What James said. Also, 100% black will most likely print as dark grey anyway.

ilovedesign's picture

Not sure about rules of thumbs, but what's wrong from deviating from the norm once in a while, even if it is for an academic textbook. Students might even more inclined to read more that way.

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