Meaning of trade vs commercial use of fonts

J. Tillman's picture

In an earlier post Nick Shinn mentioned trade versus commercial use of a font. What do these terms mean?

Nick Shinn's picture

Trade is media for professionals, such as business-to-business marketing and magazines such as Print or Eye.
Commercial is general media.

The distinction is between fonts that are being viewed and considered as cultural artefacts and potential tools (trade), and fonts that are read by consumers with no typographical awareness.

J. Tillman's picture

Nick Shinn, thanks for the info.

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