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What font did they use for NORTH?
It has a »Hellenic Wide« feel in it. There is a list gathered by Florian, have a look if it is in there.
Except this is has a more Italian feel (and it is a tuscan)
a more Italian feel
If you say so.
and it is a tuscan
Nope. It's an Hellenic Wide lookalike with a split serif treatment.
And I suspect custom as well.
Edit: confirmed custom http://www.behance.net/gallery/North-Identity-Design-Work/2516369