Online Radio Station

Unified's picture

hey all,

helping out a friend who works at the place mentioned in the pic. i believe they did a crowd source type deal. the owner likes it, but the friends dislikes very much. primarily because he's a promotions guy and feels it doesn't represent the company visually very well.

i don't like for many reasons technical issues, but i do like the idea. just needs some simplifying and tuning. one issue, they already launched so a complete overhaul was not an option. kept the font and space needle idea. incorporated an equalizer concept for city landscape. thoughts on the revision.

hrant's picture

I didn't see the equalizer until I read your text.
Too many squares.

The spacing of "JET CITY" is bad.

hhp

peter_b's picture

I think your version is a definite improvement on the crowd-sourced logo, but you could push it a little further.

I agree with hrant, the city landscape doesn't really say equalizer to me at the moment, take a look at this for inspiration: http://www.shutterstock.com/pic-6704374/stock-vector-graphic-equalizer-vector.html

I also think you've lost something by focusing on the very top of the space needle, making it less identifiable. Perhaps try another version showing more of the space needle, as in the first logo version.

And, as hrant stated, the spacing on 'Jet City' needs some work.

Hope that helps

Luma Vine's picture

I don't get:
- why an online radio station would have a logo based on a physical location.
- what a jet has to do with anything.
- why your space needle looks like a hamburger.
- why people think that crowd sourcing is a good idea.

Unified's picture

hrant - agree, JET CITY needs help. i might reintroduce a font instead or tweek this one a bit more.

peter_b - thanks for the link. i'll have to give that shot. i like the idea of an equalizer and many the squares loses readability.

luma - jet city, comes from Boeing manufacturing location based out of seattle area. can't tell you much more then that. but my guess they choose the name based on Boeing. hamburger, i guess i was hungry at the time i designed it. jeez! or Cheese. =) agree crowd sourcing is never a good idea... but most people don't know better.

thanks everyone.

hrant's picture

> crowd sourcing is never a good idea

I actually don't agree with that.

hhp

Unified's picture

hrant - ok, good to know.

Chris Dean's picture

Don’t forget proper capitalization and punctuation when writing a post. It helps others take you more seriously, or increase the impact of your rhetorical appeal of ethos.

For a further reading on (visual) rhetoric see:

Ehses, H. & Lupton, E. (1988). Design papers 5. Rhetorical handbook: an illustrated manual for graphic designers. NSCAD University. Halifax, Nova Scotia, Canada.

Ehses, H. (2008). Design papers 6: Design on a rhetorical footing. NSCAD University, Canada.

Unified's picture

i didn't realize i needed proper captilization and punctuation to be taken serious. i must of missed that in the Typophile code of conduct.

hrant's picture

Well, it doesn't hurt.
BTW, although I do rant a lot, Hrant is in fact my actual name. :-)

hhp

Unified's picture

made some edits. i think i lost building recognition but gained equalizer recognition. thoughts? thanks.

JamesM's picture

Logos need to work in small sizes, but "Stream" is illegible when the logo is small (and some other details of the logo become blurred).

Suggest you either modify with that in mind, or else prepare an alternate version for small sizes.

hrant's picture

On the other hand when properly done a logo
can have "levels". My favorite such design is
Newlyn's Unilever logo. Amazing.

hhp

Unified's picture

hrant, when you say levels do you mean levels of detail in specific sizes? Unilever is one of my favs. would you happen to know where i can find examples of sizing logos in respect to where they'll be used. i thought i saw a post here not long ago about something like this.

JamesM, agree. i'll have to take a look at that. thanks.

hrant's picture

Yes, I mean that it degrades gracefully when small and/or b&w.

For example in your logo the "STREAM" could possibly
be designed to look like an abstract pattern when small.

Look closely at the white lines in the flag of Iran...

hhp

JamesM's picture

I'd never seen the Unilever logo before; very interesting.

I'd agree that many logos have levels of details and it's not necessarily a disaster if you lose some of the details in smaller sizes. But to me "stream" is clearly meant to be read.

Perhaps when used in a small size, just making "stream" white, bolder and a little bigger would help.

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