New to Typophile? Accounts are free, and easy to set up.
I could use your knowledge & wisdom!
I'm a designer for a company that was re-branded just before I was hired, and the font chosen for the logotype was FF Olsen Bold, set with tight tracking (it's kerned, naturally, but it's in the -25/-50 zone), with Sentence Capitalization.
My problem is that I'm not sure of the best way to treat this typeface as a part of our visual identity, since I've rarely used a chopped wedge serif in the past. Do you have any insights into the best uses for this kind of face?
I'm looking for anything from type specimens that you think work particularly well for this type to "always" or "never" rules to general insights.
Any opinions, suggestions, rants, or suggestions welcome!