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Question. When kerning, the goal is to make the word have a consistent texture right?
So for the word "EFFECTIVE" set in Futura (light),
The capital 'C' has so much white space in the counter compared to the rest of the
capital letters. Would this need a lot of space between the letters, so the
C's counter doesn't look so white compared to the rest of the word?
I see people track words in this same situation very tight. Is that just a fashionable
thing to do? Or is that the correct way? Thanks for your help Typophiles.
I'm not sure why i cannot upload images. But here is an image of what I mean.