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Looking for what serif "Hurts" is in. Thx in advance.
Goudy Old Style with some sort of weight reduction.
One way to get this effect: In Illustrator, add a stroke to the text (1 pt. for the size shown); convert to outlines and expand the stroke; finally, using the Pathfinder palette, subtract the expanded stroke from the body of the letters.
There are other ways to do this, but something like this has been done.